Nostalgia Pandering and
Why I am Against it
If you have
been actively discussing media on the internet or even aware of the
entertainment industry, you would know that for the past couple of years there
has been many attempts at trying to "cash in" off nostalgia. Whether
it'd be remakes, reimaginings, sequels, soft reboots, and so on. I am not sure
where this whole thing truly originated from, the first time I laid witness to
this whole ordeal was the movie Dragon Ball Z Battle of Gods back in 2013, I
can't think of anything that predates this film as far as "revivals"
of older franchises go. There was Mad Max Fury Road afterwards, but then the
nostalgia pandering would not finally get underway until the release of
Jurassic World and Star Wars the Force Awakens. Once these two movies came out,
the nostalgia pandering wave truly started to set off, everything from movies
to TV shows, to video games to so many other media would be bombarded with
constant "revivals" and "nostalgic" properties. There has
been many including, Terminator Dark Fate, Matrix Resurrections, Ghostbusters
Afterlife, Halloween 2018, shows like Stranger Things constantly referencing
80s pop culture and so many throwbacks to that decade in general, Spider-Man No
Way Home shoving in Tobey Maguire, Alfred Molina, and Willem Dafoe, live action
Disney remakes, and to some degree live action anime remakes like Ghost in the
Shell 2017 and Netflix Death Note, there is so many to list I would be here for
hours. The main point is the entertainment industry is so crazed with nostalgia
that it feels like all it really wants to do is put in a bunch of depressed
younger people in a dream world where they are kids again and have them not
really have them move and look forward to the future. The entertainment
industry just wants people to live in the past and appeal to the kind of people
who go online and say, "everything sucks now, life was way better back in
the day". A kind of thinking I am strongly against because it's a bunch of
grown adults complaining about how life "sucks". Now, I get to what
this whole write up is about, is this nostalgia pandering really what you want,
does the entertainment industry really think pandering to these people is going
to benefit them?
To help
enhance my point, I am going to be using the trope in fiction where the
protagonist of the story is trapped in a dream world and they have everything
they ever wanted, they have all their desires and everything they asked for,
you have probably seen this trope in one way shape or form. One example being
Gravity Falls, "Mable Land" but the example I am going to be using is
Alan Moore's Superman deconstruction, and also the Justice League Unlimited
episode of the same name "the Man who had Everything". In both this
story and the episode, one of Superman's villains Mongul infects Superman with a
parasite known as the "Black Mercy" on his birthday. This parasite
gives the person infected their greatest desires. In this story, you watch
Superman finally live out what he always wanted, which in both the story and
the episode, is to have a normal family life. Throughout both versions,
Superman is struggling to figure if all this is what he truly desires and if he
really wants it. In the end, Superman rejects the Black Mercy and removes
parasite off of him and helps defeat the invading Mongul. So what was the point
of me going over all this? There is a reason why this trope is used so much and
why I really enjoy it. It's basically reminding the viewer that you could have
your greatest needs fulfilled but is that really what you want? They are the
heroes of the story because they choose to reject the villains' the false
delusions that they are providing and they move forward, you could live in a
dream world and have everything, but what do you truly gain from that?
This is what
I feel the entertainment industry should do, instead of trying to appeal to
young people who hate their own lives, maybe it should to give reasons to have
those people move forward and enjoy the current predicament they are in.
The
nostalgia pandering itself is getting really mixed results some are a huge
success like Spider-Man, Jurassic World, Force Awakens, but then there are just
massive flops like Terminator Dark Fate, Matrix Resurrections, and Mulan.
I am going
to reveal some information about myself to help illustrate my next point. I
grew up watching many cartoons and anime in the early to mid 00s. I have an
attachment towards many of the programming blocks on YTV that I watched in that
time. One in particular was one called "Bionix" where they showed
various anime and cartoons examples being Full Metal Alchemist 2003, Death
Note, Reboot, Beast Machines and even some animated superhero movies like
Superman Doomsday and Ultimate Avengers among many others, there are times
where I very much miss it and want it to come back and just sit on my TV like
if it was Friday Nights again and just get immersed in the random stuff that
was on. The more I thought about it however, I am glad YTV never thought about
bringing it back. If the stars were to magically align and I was somehow still
watching cable TV again, there are so many factors as to why I would not enjoy
it returning, first of all, I would have to wait every Friday just to watch one
episode of an animated show and then wait the next week, when now I have the
internet and streaming services where I can watch these shows anytime I want.
Back in the early to mid 00s, trying to watching anime and cartoons on TV was
in many ways the easier option but now, TV as a way to watch entertainment has
become obsolete. I have plenty of other shows to watch nowadays, so if I am
waiting for a show to finish airing, I can watch tons of other stuff, play
video games and keep myself busy in a dozen other different ways until it's
done. Second, whenever I watch the shows on TV, I would have to sit through commercial
break every 10 minutes, and looking back as a kid, I am amazed I even tolerated
so many commercials of products I didn't give care for. If I watched them now,
I would find it infuriating, I already get annoyed of constant ads when
watching Youtube on my phone without adblock. Third, I don't like watching TV
shows when all the episodes aren't available, it makes it harder to remember
certain plot events and all the plot details making harder to judge a show of
any kind. Forth, if every show I watched as a kid were to come back and I mean
all of them including the ones I don't remember that well or the ones I
remember not liking, it doesn't really matter because my child like eyes are
gone and I am viewing them through an adult lens, so any feelings I got those
shows as a kid would evaporate, and I am
completely different person now. New experiences will either make you
appreciate or detest a story you liked before.
This is
where it all comes full circle, if you want the entertainment industry to
appeal to constant nostalgia, here's the thing, the nostalgic effect is going
to last up to a minute at most and then you will judge the story as a story.
The new experiences you have gained over the many years since you viewed that
media will create new eyes for you to judge the story. The childlike wonder
will be gone, so in many ways modern media trying to emulate the past will 9
times out of 10 will not have the same level of effect as the media it's
emulating because there isn't many decades of attachment. In the end, it's a
pale imitation and it will ultimately be disposable because it is trying to
appeal to a specific audience that has a high chance of really not caring or disliking
it. Without the nostalgia that the modern media is emulating, the story will be
put under more scrutiny due to the fact that older audiences don't care and
newer audiences won't care about the pandering.